Do more tablets mean more ‘lean-back’ consumer browsing?


Sadly I’ve not been in Las Vegas at CES, but remained at my desk in London reading the various updates.  As the dust starts to settle it seems that tablets are the story of this year’s show.  Not having had the opportunity to personally play with any shiny new toys, I am not in a position to advise readers on whether they should stick with their iPads (works for me) or rush out to buy a Motorola Xoom, Blackberry Playbook, Dell Streak or any one of a large number of new tablets.  Nor am I able to comment on the merits of the various operating systems – Apple, Android, Blackberry or Windows.

However, stepping back from the technology I wondered if this sudden upsurge in tablet offerings, as well as been driven by suppliers wanting a slice of the new category created by the iPad, also heralds a shift in consumer behaviour?  If so, what does that mean for the wider industry?

Shifting markets, one perceived barrier to the take up of streamed IPTV has been the difference between consumer ‘lean-back’ and ‘lean-forward’ behaviour.  Crudely summarised, ‘lean-back’ behaviour is sitting back on the sofa and passively viewing TV, whereas ‘lean-forward’ behaviour is using a PC in an interactive way for social media, web-browsing, email, etc.  The barrier of consumers not (in large numbers) wanting to consume TV as ‘lean-forward’ content, has been one driver behind the creation of ‘over-the-top’ IPTV platforms which deliver streamed video content to TV screens – iPlayer, YouView, Hulu and NetFlicks

The rise of the tablet could be part of a behavioural shift whereby activities which would previously have been ‘lean-forward’, sitting at a PC activities, and instead undertaken in ‘lean-back’ mode.  On a personal level, I have found, post-iPad, that I now spend much  more time connected on my sofa, rather than at my home desk.  If this is right, and the trend is more general, then this could be bad news for desktop PC / laptop PC hardware and software vendors, but good news for TV and console manufacturers as the focus of consumers’ connected world shifts from the home desk to the sofa.

About Rob Bratby

Telecommunications, media and technology lawyer advising companies across Europe and Asia
This entry was posted in Commercial activity, Hardware, Technology, Telecoms, US and tagged , , , , , , , , , , , . Bookmark the permalink.

One Response to Do more tablets mean more ‘lean-back’ consumer browsing?

  1. Pingback: Microsoft buys Skype: comparison with eBay deal logic | Watching the Connectives

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